Business Name
What is a Business Name?
Simply put, a business name refers to a phrase or word distinguishing your business from others in the market. These names can come in various forms, such as the business owner’s name or anything associated with what goods and services you sell.
What Are the Legal Rules for Choosing a Business Name?
Business names are essential, which is why there are specific rules you must abide by; where your business name should be:
- Non-offensive.
- Non-duplicate of a registered business name or trademark.
- Not associated with the government or local authorities (unless you are permitted to).
How Does Business Structure Influence Your Business Name?
In addition, your business structure also plays a legal part in finalising your business name. Sole proprietors and partners can use their names for the business name. In contrast, limited companies must select names that include ‘Ltd’ or ‘Limited’, indicating their company’s business structure to the public.
How to Register Your Business Name?
After selecting a business name, depending on your company structure, you must then register your business name and ensure you have completed the following checklist (especially if you intend to incorporate):
- The finalised name fulfils all legal requirements and abides by all rules set for legal business names (as shown above).
- The business name is not a duplicate or already registered by another business.
- Check the business name to ensure it does not infringe on any trademarks.
What is the difference between a business name and a company name?
It is essential to address the difference between interchangeable terms such as business names and company names, where any business structure can use a business name you may have. In contrast, company names are technically only used for incorporated businesses (e.g., public limited or private limited companies.
What is a trading name?
In addition, you may have heard business names and trading names used interchangeably. In short, your trading name is the name your business goes by daily (e.g., Caffe), while your business name is the name you have registered with Companies House (e.g., Caffe Ltd).